In today’s time, everything is online and when it comes to promoting anything online it is very important that the product you are promoting must be early understood by the customers and is relatable as well. If you are having a website or any application if the same is not user-friendly and is unable to provide a seamless user experience to the user then it can lead to generating a negative impression of the brand. It is very important to have a good user experience strategy.

A wide range of investigation techniques is used in user experience (UX) research to provide context and insight into the design process. The research did not originate from any other field or field, unlike other subfields of UX. It was merely an interpretation of previous research. To put it another way, people who work in user experience have learned a lot from academics, scientists, market researchers, and others. Nevertheless, some kinds of research are still peculiar to the UX field.