5 Influencer Marketing Trends in 2022

While you think about your forthcoming influencer campaigns, you should be sure to stay on top of the latest trends in the industry and influencer marketing trends. What is the way Instagram helping creators? Why are all of them cooperating together? Micro influencers? Should you consider investing in vertical video? We’ll go over all of this and more in our top trends in influencer marketing to be watching in 2022.
Influencer Marketing Trends to Keep on Your Radar
With Instagram and TikTok adding new creator functions to more openness regarding diversity, here are eight trends that you should keep an eye on:
1. Marketplaces that are geared towards creators
2. The rise of Nano & Micro Influencers
3. A shift to video content Partnerships
4. Business Owners and Influencers are now turning into Business Owners.
5. The Authenticity of Perfection Over the Perfect
6. A renewed focus on diversity and Inclusion
7. More ongoing Partnerships and Collaborations
8. Conversations on UGC & Crediting